SAMPLE CAMPAIGN: NIKE SUSTAINABLE
Developed a Brand Launch Plan for Nike as an assignment for my Global Luxury Brand Marketing graduate course at L.I.M. College. In this project, I developed a marketing & communications plan to launch Nike into a new target market.
Included in the launch plan is a brief assessment of the brand’s audience and market positioning as well as a 3 pronged marketing strategy, addressing brand partners and both Owned and Earned Media.
Client
Nike
Services Campaign Development Content Creation Influencer Marketing
Year
2024
Project Summary:
“When analyzing their current positioning, Nike has a prominent opportunity to improve its image when it comes to sustainable, animal friendly practices. To most effectively rebrand Nike, their new market audience would target conscious consumers: consumers who value sustainability and earth-friendly initiatives, supply chain transparency, and cruelty free practices. This would not only work to improve Nike’s reputation, but also to develop a competitive edge against growing competition within the sustainable activewear category. With this expansion, customers would no longer have to decide between quality, performance, and sustainability. They will be able to trust that their products not only offer top of the line innovation and performance standards but are also ethically made and good for the environment. This campaign will benefit Nike not only by driving sales, but by increasing trust and awareness within the new market. It will benefit the new target audience by allowing them to support a social cause and take part in conscious consumerism: they will be able to take advantage of the promotional offer and join Nike on their journey to a more sustainable future.”
